I recently received several emails and even a postcard from a marketing guru.
He is promoting a new book publishing program where, he says, “REAL multi-millionaires show you how to become THE thought leader by sharing your wisdom and content.”
His postcard reads:
“GET PUBLISHED. GET PAID.
Fair WARNING: If your content creation, distribution, and monetization strategy sucks, you’ll be a broke, unknown expert forever. If your content strategy is smart, distinct, ubiquitous, and automated, you could be a famous millionaire who inspires the world. Your call.”
The card directs you to an on-line video sales pitch, where you see that he is offering a 3-day seminar where you will learn all you need to know to publish your book, for a cost of $10,000 dollars.
Lemme get this straight. We can learn all we need to know in just 3 days?
Take a 3 day swallow for $10,000
Where do we sign up?
Alas, this sales pitch is an un-holy marriage of fact and fantasy.
The Facts:
1.) Many people would like to write a book;
2.) There are genuine benefits from writing and publishing a book.
3.) Book promotion should be smart and ubiquitous.
The Fantasy:
1.) It’s fast. You can learn all you need to know to be a “famous” millionaire book author in 3 days;
2.) It’s expensive, but worth it. You need to pay an exorbitant sum of money to “jump start” your dream;
3.) You need “millionaire experts” to correctly publish and promote your book;
Granted, you could probably learn something from this seminar, but …
if so-called “REAL multi-millionaires” are running the seminar, it’s probably going to involve you handing over your wallet to them so that they can do things for you that you could do for yourself. They’ll also be happy to tie your shoe laces for you and cut your meat up into smaller pieces so it’s easier to chew, but is that really necessary?
This runs counter to what life teaches us about “self-reliance”
Muhahahaha!
Emerson said, “the essence of genius, of virtue, and of life is available to us through our intuition.” If we determine that our intuition is guiding us to write a book, nothing can stop us. We will learn as we advance in the direction of our dreams.
A better approach – carve out your niche
Self publishing only takes time to learn to learn the steps. Once you know them, you can publish books till the cows come home.
The same is true for book promotion. Some of the most powerful ways to promote your book are accessible to anyone, and they are inexpensive. These include:
1.) Blogging;
2.) YouTube;
3.) Amazon promotional tools;
4.) Radio & TV interviews;
5.) Public speaking;
and, many more.
Leap, and the net will appear
I say, instead of sending blank checks to needy multi-millionaires to get your book published, rely on your own inner compass and ingenuity to lead the way. You can do it yourself, and maybe even become more self-reliant and famous-ish in the process.
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