Posts Tagged ‘Dave Kelber’

7 Book Promotion Tips by Radio Host Bob Schmidt

Sunday, August 11th, 2013

 

Bob Schmidt, Radio Host “Extraordinaire”

I was interviewed last Tuesday about my book, Turn Your Home into a Rental House, by Bob Schmidt of WLFN 1490 AM, Onalaska, WI.

Bob is one of my favorite radio show hosts. He asks good questions, he laughs at my little jokes, and he keeps the whole interview light hearted and fun. Here is a link to that interview (my interview begins at the 16:50 minute mark.)

I was also on his show in 2009 to promote, Fix em Up, Rent em Out. That was one of my very first radio interviews. After the show I called Bob to ask him if he had any advice for me on how to promote my book.

In my “radio interview notebook” I still have the written notes of what he told me. Here they are, verbatim.

Bob Schmidt Book Promo Advice

1.) To book guest appearances call the radio show after hosts are off the air, and talk to the producer or the host. They  don’t respond to email. They want to hear your voice.

2.) Tell them you are the author of a book and succinctly describe “the hook,” or how his/her listeners will benefit from you being on the show.

3.) Make sure you get the host/producer name correct. They are very egotistical and will be insulted if you get it wrong.

4.) During the interview be entertaining and provide helpful information.

5.) Call local TV producers, say I am a local author, and I am fixing up houses. They can film the process.

6.) Contact newspaper home sections.

7.) Fix your website. Put a chapter from the book on it, or provide a prominent link to Amazon where they can get more information about your book.

Why I Like Radio

Radio has been an important component of my book promotion plan.

I use three different ways to reach people, like a three legged stool. One way is the internet, but believe it or not, not every is on the internet. A second way is by giving speeches to groups and organizations. The third way is by radio. It takes all three legs to hold up the stool.

Radio is great because radio shows have time they need to fill, and they guests are one way to do that. It’s fun to be interviewed and you can reach huge audiences from the comfort of your living room. In addition, when a host likes you they invite you back to their show.

Since I started doing radio shows in 2009, I have appeared on 50 shows (and 2 television shows). So far, I have sold 3,300 copies of my books.

To put things in perspective, my friend Joe Sabah has been on over 700 radio shows, and has sold 23,750 copies of his books.

As I like to say, Joe and I together have sold over 27,000 books.

 

Upcoming “Turn Your Home Into a Rental House ” Radio Interviews (most shows can be heard  on the internet)

Wednesday, August 14th, at 9:15 am (eastern), I’ll be on Dave Kelber’s show, WRNJ Radio, Hackettstown, NJ. http://wrnjradio.com (to listen live).

Watch this space for information on additional interviews.

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What to do When Struck by a Bolt of Inspiration

Wednesday, August 7th, 2013

Do your remember that last time you were tied up in knots because you were facing an overwhelming problem?

Then, out of the blue, at 4:00 in the morning, you wake up and the answer to your problem flashes into your mind.

The  really interesting question is, how do you respond to this epiphany? By immediately acting on this inspiration, or ignoring it as fanciful, or not practical, and letting the idea fade from your memory?

Ralph Waldo Emerson said:

“A man should learn to detect and watch that gleam of light which flashes across his mind from within,”  and “abide by that spontaneous impression” even if the whole world is against you.

While we may under-value this great source of inspiration, there are people who have held onto it with every bit of strength that they have, and that has made all the difference in their lives.

Philippe Petit

The Artistic Crime of the Century

On August 7, 1974, Phillippe Petit rigged a wire between New York City’s World Trade Center Twin Towers and walked back and forth across the 200 foot distance between the world’s tallest buildings eight times before he was arrested. He was almost one mile (1,400 feet)  above the ground, walking on a 3/4 inch wire.

Policemen  sent to apprehend Petit were so awed by the scene unfolding before their eyes  that  instead of arresting him they watched in amazement. One policeman said, “We thought we’d never see anything like this again in our lifetime.”

The “artistic crime of the century” took six years of planning. Petit made several trips to New York for first hand observations. He built a scale model of the towers in France to practice on.

But, as fantastic as the actual feat is, of more interest is how did Petit come by this stupendous obsession?

Petit discovered the World Trade Center in 1968 when he saw an artist’s rendition of the yet-to-be-built structure in a magazine while sitting in the waiting room of his dentist’s office. Petit was mesmerized by the drawing, and from that moment, tightrope walking between the two twin towers became his life obsession.

He never thought, “how much is this going to cost” or “will this take too much time.” He only thought, “I’m going to do it.”

Will Rogers

I Never Met a Man I Didn’t Like

Will Rogers was the single most popular and beloved man of his era. The inscription on his tombstone reads, “I never met a man I didn’t like.”

Rogers was raised in Claremore, Oklahoma. He worked as a ranch hand and became very good at roping and rope tricks. Because of his magical skills with the rope, he was hired by the owner of a traveling group of entertainers to perform his rope tricks.

While Will was extremely talented, and had many dazzling tricks, he did the show in complete silence. His show was entertaining but he was not one of the top attractions.

What changed Will Rogers from silent rope tricks to international fame as the “Cowboy Philosopher”?

According to his wife, Betty Rogers, the turning point in his career came one night when he was attempting one of his most difficult rope tricks of jumping through the lariat with both feet. This particular night, he only got one foot through the rope, instead of two. The other foot got tangled in the rope. He was embarrassed and made the off-the-cuff remark, ” Well, I got all my feet through the rope, except one.” The audience exploded in laughter.

Betty said, when that happened a light came on in Will’s mind.

From then on, in each performance, Will purposely failed when doing that trick, and each time his funny comment brought the house down.

Will began to include more off-the-cuff humor into his act, and the manager of the show asked Will to introduce the other acts and make humorous comments in the process. His fame grew. He went on to host radio shows, wrote daily newspaper columns, and at the time of his death in 1935, he was the highest paid actor in Hollywood.

Robert Frost

Miles to Go Before I Sleep

The woods are lovely, dark and deep,

But I have promises to keep,

And miles to go before I sleep,

And miles to go before I sleep.

This is the final stanza  from Robert Frost’s most beloved poem, “Stopping By The Woods on a Snowy Evening.”

Frost wrote hundreds of poems but this one is considered his masterpiece.

What inspired Frost to write these haunting words?

Frost said that he had been up all night writing a long poem and had finally finished when he opened the front door and realized it was morning. He went out to view the sunrise and, and in his words, he suddenly got the idea to write the poem “as if I’d had a hallucination” and wrote it  in just “a few minutes without strain.”

Phillippe Petit, Will Rogers, and Robert Frost, all embraced their bolt of inspiration.

They accepted it without fear or hesitation, allowed it to take over their lives.

Think about this the next time you are in your dentist’s office and pick up a magazine to read.

Upcoming “Turn Your Home Into a Rental House ” Radio Interviews (most shows can be heard  on the internet)

Wednesday, August 14th, at 9:15 am (eastern), I’ll be on Dave Kelber’s show, WRNJ Radio, Hackettstown, NJ. http://wrnjradio.com (to listen live).

Watch this space for information on additional interviews.

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Getting Rid of Bad Tenants

Saturday, July 27th, 2013

 

Don’t’ rent to these guys!

On my Friday interview on the David Sutton radio show (KRSN AM 1490, Los Alamos, NM), David’s co-host Nancy asked me about one of the common fears of people who would like to own rental houses.

Can’t Get Rid of Tenants? 

She said,

“Once you have tenants in your rental house, even if you want to, you can’t get rid of them for at least one year.”

My response was,

“That’s not exactly right. The tenants may have signed a lease for one year, but that doesn’t give them a free pass to do anything they want to in your property. If they violate the contract (by not paying the rent, disturbing the neighbors, doing auto mechanics in the front yard, etc.), then regardless of how long the lease is for, you can remove them.

The bad news is, they can fight you in court if they don’t agree that they violated the contract.”

Month-to-Month Lease -The Bain of Bad Tenants 

The approach that my wife and I take to avoid extended, and costly, legal fights, is to have all of our tenants on a month-to-month lease. This allows us to scrape off bad tenants like barnacles. All we have to do is to notify them that we are canceling the lease, and they have to be out in 30 days. There’s no fuss, no going to court, easy as pie.

I thought that tenants might balk at having to sign a month-to-month lease, rather than having a long-term one, but every one just accepts it as normal. I explain to them that the advantage for a month-to-month is that it protects both the tenant and the landlord. If they are not happy in our rental house, we prefer that they leave.

We Remove a Bad Tenant 

My wife and I have only had to evict tenants once in our 12 years in this business.

The police informed us that they had the people in one of our rental house under surveillance for drugs because a lot of people were coming and going at odd hours. That was the final straw, since they weren’t model tenants anyway. We canceled their month-to-month contract and they left without any objection.

As we do with all tenants, we gave them a “Move Out Information Letter” describing the steps of the moving out process, which they followed.

Our Fondest Desire: Long Term Tenants 

Of course, our objective is to keep good tenants in our properties into eternity. (We’re exploring options to keep them as tenants, even in the afterlife!)

We don’t want them to ever leave, and we will bend over backwards to keep them happy. That’s how money is made in this business, by having good long term tenants.

We lose money when we have a lot of tenants move in and out, and the unvarnished truth is, we  do like to turn a profit.

 

Upcoming “Turn Your Home Into a Rental House ” Radio Interviews (most shows can be heard  on the internet)

Wednesday, July 31, at 8:15 (central time), I’ll be interviewed by Rich Petersen, KROC 1340 AM, Rochester, MN.

Tuesday, August 6th, at 8:10 am (central time), I’ll be on Bob Schmidt’s show, WLFN 1490 AM, Onalaska, WI.

Tuesday, August 6th, at 9:40 am (eastern), Greg O’Conner will interview me, WKHM 970 AM, Jackson, MI.

Wednesday, August 14th, at 9:15 am (eastern), I’ll be on Dave Kelber’s show, WRNJ Radio, Hackettstown, NJ.

Watch this space for information on additional interviews.

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