writing books « Terry Sprouse

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7 Book Promotion Tips by Radio Host Bob Schmidt

Sunday, August 11th, 2013

Bob Schmidt, Radio Host “Extraordinaire”

I was interviewed last Tuesday about my book, Turn Your Home into a Rental House, by Bob Schmidt of WLFN 1490 AM, Onalaska, WI.

Bob is one of my favorite radio show hosts. He asks good questions, he laughs at my little jokes, and he keeps the whole interview light hearted and fun. Here is a link to that interview (my interview begins at the 16:50 minute mark.)

I was also on his show in 2009 to promote, Fix em Up, Rent em Out. That was one of my very first radio interviews. After the show I called Bob to ask him if he had any advice for me on how to promote my book.

In my “radio interview notebook” I still have the written notes of what he told me. Here they are, verbatim.

Bob Schmidt Book Promo Advice

1.) To book guest appearances call the radio show after hosts are off the air, and talk to the producer or the host. They don’t respond to email. They want to hear your voice.

2.) Tell them you are the author of a book and succinctly describe “the hook,” or how his/her listeners will benefit from you being on the show.

3.) Make sure you get the host/producer name correct. They are very egotistical and will be insulted if you get it wrong.

4.) During the interview be entertaining and provide helpful information.

5.) Call local TV producers, say I am a local author, and I am fixing up houses. They can film the process.

6.) Contact newspaper home sections.

7.) Fix your website. Put a chapter from the book on it, or provide a prominent link to Amazon where they can get more information about your book.

Why I Like Radio

Radio has been an important component of my book promotion plan.

I use three different ways to reach people, like a three legged stool. One way is the internet, but believe it or not, not every is on the internet. A second way is by giving speeches to groups and organizations. The third way is by radio. It takes all three legs to hold up the stool.

Radio is great because radio shows have time they need to fill, and they guests are one way to do that. It’s fun to be interviewed and you can reach huge audiences from the comfort of your living room. In addition, when a host likes you they invite you back to their show.

Since I started doing radio shows in 2009, I have appeared on 50 shows (and 2 television shows). So far, I have sold 3,300 copies of my books.

To put things in perspective, my friend Joe Sabah has been on over 700 radio shows, and has sold 23,750 copies of his books.

As I like to say, Joe and I together have sold over 27,000 books.

Upcoming “Turn Your Home Into a Rental House ” Radio Interviews (most shows can be heard on the internet)

Wednesday, August 14th, at 9:15 am (eastern), I’ll be on Dave Kelber’s show, WRNJ Radio, Hackettstown, NJ. http://wrnjradio.com (to listen live).

Watch this space for information on additional interviews.

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Tags:Bob Schmidt, book promotion, Dave Kelber, Fix em Up Rent em Out, radio interviews, selling books, Terry Sprouse, turn your home into a rental house
Posted in book publishing, book sales, book writing, Fix em Up Rent em Out, radio guest, radio interview, turn my home into a rental, Uncategorized, writing books | 21 Comments »

Dreams Still Come True

Friday, September 21st, 2012

“Dreams come true: without that possibility, nature would not incite us to have them.” — John Updike

One of my favorite blog authors is Lynne Spreen at Any Shiny Thing. Her article “Our Dreams Persist” describes the long and winding road that she traveled to write and publish her book “Dakota Blues.” I admire her persistence in the face of many obstacles to hold tight to her dream and to finally see it come to fruition.

Reading her story of how she wrote her book reminded me of my own experiences.

I first determined to write a book when I was a Peace Corps Volunteer in Honduras in 1987. I didn’t have any idea, at that time, exactly what I wanted to write about. I just knew that I wanted to write a book that would be useful to others, and to hopefully inspire them along life’s way.

Time Marches On

It wasn’t until 15 years later, after starting my fixer upper and rental house business, that I began to put pen to paper (and fingers to computer keys) to begin writing my book. I thought that sharing my experiences with fixer upper houses would be that useful and inspiring book that I had imagined writing years earlier.

Four years later, through many iterations, and alternating periods of exhilaration and self doubt, “Fix em Up Rent em Out” was proudly rolled out on Amazon.com. Seeing my book finally published gave me a warm glow that still shines inside me to this day.

The Seed Continues to Grow

What I find interesting, in both my experience and Lynne’s, is that once the seed of a good idea is planted, it grows inexorably and invisibly inside of us, until it eventually becomes reality. The fact that it takes years for the final completion of the dream makes it all the more satisfying.